Clients were able to investment in the private equity transaction in multiples of £25,000
London, 19.05.25 — Connection Capital, the private equity and alternative investment platform, is pleased to announce the completion of the management buyout of Jermyn Street Design Limited, the B Corp certified, UK-based custom uniform provider from its original founders.
Jermyn Street Design (‘JSD’) provides bespoke, sustainable, corporate clothing and manages the entire end-to-end lifecycle of uniforms for its customers. Its blue-chip clients come from a diverse range of industries and operate in over 80 countries. They include Jet2.com, Laing O’Rourke, Chanel, Historic Royal Palaces, Guinness World Records, PureGym, First Group, Butlins, and Intercontinental Hotels Group.
Understanding the unique needs of each client's employees, JSD works closely with clients to design bespoke, functional, and on-brand workwear solutions. The company then manages the complete lifecycle of clothes at work, ensuring consistent availability and delivery of these sustainable garments to workforces worldwide. By expertly handling the complex logistics of a global workforce and guaranteeing consistent stock availability, JSD ensures employee well-being and seamless operations, fostering deep and long-term client relationships.
Sustainability is a key factor in customer purchasing decisions and Jermyn Street Design is believed to be one of the first corporate clothing businesses to achieve B Corp certification, which is awarded for high standards of social and environmental performance, transparency, and accountability.
The global uniform and workwear industry is a large and mature market estimated to be worth $65.1bn in 2024 by UniformMarket, with an expected annual growth rate of 4.3% from 2024 to 2031. The UK and Europe is estimated to account for 30% of the global market.
James Greenwood, Investment Director at Connection Capital said:
“From our first meeting, we have been extremely impressed by Jermyn Street Design. It is a great British business with a driven and experienced management team, demonstrating an attention to quality and service to its roster of blue-chip international customers. We are excited to build on the company’s excellent reputation and market position and support management in buying out the Founder to deliver on the exciting growth opportunities ahead.”
Ann Dowdeswell, CEO at Jermyn Street Design, said:
“I am incredibly excited about this new chapter in the JSD journey. As a leader in our sector, our passion and commitment to our clients has always been at the heart of everything we do. The strategic backing of Connection Capital and its experience in supporting SMEs provides a strong foundation for our future growth, enabling us to continue to drive innovation and deliver an enhanced offering.
This will bring numerous benefits to our valued clients and our team, ensuring that we can maintain and elevate the high standards of service and product solutions they have come to expect from JSD and reinforcing our position as a trusted partner in the industry.”
Claire Madden, Managing Partner at Connection Capital, added:
“Connection Capital’s private client investors were quick to see the attractions of this investment opportunity and liked how we structured the transaction. We’re buoyed by the positivity and can see that the investment environment is slowly improving. Private equity investments provide an excellent way to diversify from the volatility of public markets and target capital growth from established companies.”
About Connection Capital
Connection Capital provides private professional investors with access to direct private equity and private debt transactions and private market alternative investment funds that are usually only available to institutional investors.
It has raised over £550 million of funds (as at 31 March 2025), from its clients, which has been invested across a diverse portfolio including Virgin Wines, Tempcover, and Starbucks franchisee 23.5 Degrees, as well as private market fund strategies operated by institutional-grade managers such as CVC, Epiris, AlpInvest, Neuberger Berman and Five Arrows.
Investment opportunities are identified and negotiated by Connection Capital, which also carries out all due diligence and manages the investment from completion through to exit, on its clients’ behalf. Connection Capital is authorised and regulated by the Financial Conduct Authority.
About Jermyn Street Design
Jermyn Street Design was founded in June 1981. The multi award-winning company, who received B Corp Certification in 2025, is an industry leader and offers a full range of services enabling the entire life-cycle of clothes at work, from design and manufacture to project management, logistics and responsible disposal. JSD clients include Jet2, GWR, Belmond Trains, Arsenal FC, Guinness World Records, Pure Gym, IHG Hotels, Laing O’Rourke, Gucci, World Duty Free, Lancôme International. Its designs are worn by over 200,000 employees across 85 countries.
Press enquiries:
Claire Madden
Managing Partner
Connection Capital
020 3696 4010 or 07764 241476
Russell O’Connor
Headlines for Business 07760 282586